Dashwood Eats
An ordering and loyalty app for a 12-location restaurant group, replacing third-party delivery apps that were taking a cut of every order.
Industry
Restaurants & Food Service
Timeline
10 weeks
Team
2 engineers, 1 designer
Category
Mobile App
Where things stood
Dashwood was paying 25–30% commission per order to third-party delivery apps, and had no direct relationship or data on their own repeat customers.
How we got there
Direct ordering app
Built an ordering app tied directly to Dashwood's POS, so orders route straight to the kitchen without a third-party markup.
Loyalty and repeat-order flow
Added a points-based loyalty system and one-tap reorder of a customer's last order to encourage direct app use over delivery marketplaces.
Kitchen display integration
Connected app orders to the existing kitchen display system so staff didn't need a second screen to manage a third channel.
What changed
~28%
Of commission-based delivery revenue shifted to direct ordering
12
Locations live on the app at launch
4.6★
App Store rating at 3 months
Tech stack
React Native
One app for iOS and Android across all 12 locations.
Expo
Faster iteration and OTA updates without waiting on app store review for menu changes.
Node.js
Routes orders from the app directly into the POS and kitchen display system.
PostgreSQL
Tracks orders, loyalty points, and customer history.
Stripe
Handles in-app payment without the delivery platform's processing cut.
Firebase
Push notifications for order status and loyalty offers.
