CitySeek: Miami Rental Marketplace Case Study
A rental marketplace and neighborhood-matching platform for Miami renters and property owners, replacing spreadsheets and third-party listing sites with a real branded platform.
Related: Apartment website design · Rental app development · Software development in Miami
Industry
Real Estate
Timeline
Ongoing engagement
Team
3 engineers, 1 designer
Category
Web Platform
Before CitySeek Miami had a platform of its own
CitySeek was a new Miami rental brokerage entering a market run on Craigslist posts, MLS feeds, and spreadsheets, with no branded platform of its own for renters to discover listings or for property owners to list a unit without going through a third party.
Building a Miami rental listing platform
Neighborhood-first browsing
Built dedicated, Mapbox-powered pages for ten Miami neighborhoods (Brickell, Downtown, Edgewater, Midtown, Wynwood, Miami Beach, Coral Gables, Coconut Grove, North Miami, and Sunny Isles), so renters browse by area instead of one long undifferentiated list.
AI-powered lifestyle-matching quiz
Added a seven-question quiz, backed by OpenAI, that matches renters to the right neighborhood based on budget, lifestyle, and commute, instead of leaving them to guess between ten options.
Self-serve owner portal
Gave property owners a way to list and manage units directly on the platform, replacing the manual, phone-and-email process CitySeek relied on at launch.
What changed
18,000+
Active rental listings live on the platform
10
Miami neighborhoods with dedicated browsing pages
5
Rental categories renters can filter by, from apartments to townhomes
Tech stack
Next.js
Powers the renter-facing marketplace and neighborhood pages.
Python/Django
Runs the backend API behind listings, the owner portal, and search.
PostgreSQL
Stores listings, neighborhoods, and owner accounts.
Mapbox
Renders the interactive neighborhood maps renters browse by area.
OpenAI
Powers the lifestyle-matching quiz that recommends a neighborhood to each renter.
AWS S3
Stores listing photos and media uploaded through the owner portal.
